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Acura

Acura

When working for VML, Acura came us with an RFP to do a full site redesign and ad campaign. This was a concept project for Acura.

The problem Acura was facing was a dated site that wasn't living up to it's brand integrity and vision. I led the design of this concept and the approach was to create a premium look that didn't lose sight of performance. We focused on giving this site a more luxurious feel and a uniques design that complimented each auto specifically.

Date: 2014
Client: VML, Acura
Role: Senior Art Director
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