When working for VML, Acura came us with an RFP to do a full site redesign and ad campaign. This was a concept project for Acura.
The problem Acura was facing was a dated site that wasn't living up to it's brand integrity and vision. I led the design of this concept and the approach was to create a premium look that didn't lose sight of performance. We focused on giving this site a more luxurious feel and a uniques design that complimented each auto specifically.